EXPERIENCE
Rethink Canada - Partner, Creative Director (2018 - Present)
Scotiabank, MolsonCoors, IKEA and WestJet
-Helped Rethink become the #3 Independent Agency in the World at Cannes, and #2 Independent Agency at D&AD.
-Helped Rethink repeat Strategy Agency Of The Year (Gold) and Digital Agency Of The Year (Silver) in 2019 and 2020.
-Responsible for running and growing the MolsonCoors portfolio of brands across Canada and US (Molson Canadian, Coors Light, Miller, Vizzy, Blue Moon, Old Style Pilsner).
-Responsible for running and growing the agency’s biggest account, Scotiabank.
-Overseeing key projects for brands like IKEA and WestJet.
-Won multiple awards across a range of projects for MolsonCoors, Ikea and Westjet at every major local and international award show, including Cannes Lions, The One Show, D&AD, Clio and Marketing Awards.
NFA (No Fixed Address) - Executive Creative Director (2016 - 2018)
Wiser's, Questrade, Boom 97.3, Disney, Sunnybrook Hospital and Canadian Centre for Child Protection.
-Oversaw all creative output and helped NFA become AdAge's International Small Agency of the Year (Silver) and Strategy Digital AOY (Bronze) in its first year.
-Led the creative team in more than 10 multi-agency pitches, helping NFA grow from 3 to over 70 people in less than 2 years.
-Built the creative department from scratch and led a team of 20 art directors, writers, designers and programmers.
-Helped transform NFA from a wild west startup into a well oiled machine by defining and implementing multiple processes across the agency (creative resourcing, briefings, setting up studio, etc.).
-Won at every major international and local award show for work done across 4 different clients, including D&AD, Webby’s, The One Show, Cannes Lions Epica, ADCC and Marketing Awards.
-Named among Canada's top copywriters in the Strategy Creative Report Card.
Cossette - Associate Creative Director (2014 - 2016)
General Mills, McDonald's, Habitat for Humanity
-Helped Cossette go from #12 in 2015 to #1 in 2016 Strategy AOY with 3 out of the 5 case studies submitted.
-Created the #BringBackTheBees movement for Honey Nut Cheerios. The campaign is in its fifth year and has been adopted across North America (USA & Canada).
-General Mills was named Marketer of the year following the success of the Bring Back The Bees campaign and the 3 Generations social experiment for Nature Valley.
-Marketing Awards Best of Show, Cannes finalists, Promo Awards Best of Show, CA, Atomic Awards Gold, ADCC, Applied Arts, Strategy Awards.
John St. - Sr. Writer (2011 - 2014)
Kobo, Wiser's, Maple Leaf Foods, Ferrero, Tetley, ColdFX, President's Choice and Mitsubishi.
-Lead creative on one of John St.’s biggest client, Maple Leaf Foods (Prime, Schneider’s, Maple Leaf Masterbrand).
-Maple Leaf Foods was named Marketer of the Year by Strategy following the successful turn around of Prime and launch of Schneider’s Country Natural line of products.
-Helped John St. win prizes accounts like Mitsubishi, President’s Choice and Kobo.
-Multiple awards at CA, ADCC, Marketing Awards, Bessies, Atomic, Applied Arts.
Dentsu Canada - Sr. Writer (2008 – 2011)
Sleeman, Sapporo, Toyota, Lexus and Universal Music.
-Launched Sapporo beer in Canada with the ‘Legendary Biru’ campaign. Created the iconic Katana tap handle for Sapporo that's now in bars across the globe.
-Created the long running ‘Notoriously Good’ campaign platform for Sleeman beer.
-Cannes Bronze + finalist, CA, multiple Marketing Awards, ADCC, Applied Arts, Bessies.
Lowe Roche, Y&R, GJP - Copywriter (2004 – 2008)
Ford, Jaguar, Land Rover, Mercedes-Benz, Home Outfitters, Virgin Mobile, Stella Artois, LCBO, Toronto.com, Sagicor Financial, Tridel, Covad and Second Harvest.
-Learned my craft and work ethic under the likes of Geoffrey Roche and all the incredible people that also worked with me. Earned my stripes (and Canadian Permanent Residency) working on The Ford Motor Company at Y&R.
-Multiple times in book at the ADCC, Marketing Awards, Bessies and Applied Arts.
Awards & Recognition
INDUSTRY AWARDS AND RECOGNITION: Cannes Lions, One Show, D&AD, Webby's, Clios, Communication Arts, Marketing Awards, The Art Director's Club of Canada, The Cassies, Applied Arts, Promo Awards, Strategy Awards, Cannes CarteBlanche, CMA, CREA, Epica Awards, ACE Awards, SIA, Atomic Awards, Bombay Ad Club Awards (ABBY), Delhi Ad Club Awards, ROI Awards (Shanghai), TED Ads Worth Spreading, Contagious' Most Contagious, Creativity top 5, AdWeek, AdAge Small Agency of the Year, Luerzer's Archive.
MAINSTREAM MEDIA RECOGNITION: The New Yorker, Time Magazine, The Wall Street Journal, Cosmopolitan, BuzzFeed, Fast Company, Mashable, Huffington Post, The Globe and Mail, National Post, Toronto Star, Fox, NBC, ABC, CNN, CBC, CTV, Global News, Inside Edition.
EDUCATION
Bachelor of Mass Media (BMM) from Mumbai University (India).
Diploma in Advertising and Marketing from Cambrian University (Canada).